I don´t know whether it´s just me (a grumpy old sod =O) but, email marketers just seem to to have a real lack of imagination when it comes to there broadcast email titles. I´m just looking through my trash folder, as that´s where most emails end up and I see swathes of emails titled “RE”: , re what for Gods sake. Or the latest sheep trend seems to be “Cancelled”

I think a lot of this boils down to the fact that a large majority of marketers are just plain lazy when it comes to promoting other peoples products. They have access to a vault of pre-written email swipes and as a result they just don´t bother to take the time to re-write anything.

That´s all well and good but, from my point of view when I get the twentieth email of the day banging on about how good a product is and the marketer uses the exact same template that every other poor sap is using, they just become faceless, they do nothing different that stands themselves out from the crowd.

Obviously there are exceptions to the rule and one marketer who stands out for me is Michael Cheney. He always manages to pique my interest with his headlines and as such I always open his mail.

If writing punchy headlines give you a headache, you might want to take a look at the Cosmo Swipefile that was written by Eric Medemar. In the book Eric discusses the ways that Cosmo magazine script their headline for the maximum curiosity factor. Marketing big hitters such as Frank Kern, Eban Pagan and John Carlton To name but a few have given this book their seal of approval, answer me this how many times have you binned a Frank Kern email ??

I know copy writing is a real art but, for heavens sake at least try to rewrite an email template and you never know you may end up staying in my inbox rather than the trash can..

Until next time

Hi All,

I´m on a bit of a roll at the moment 3 posts in 2 days ! I found a brilliant plugin the other day called Rank Tracker. The plugin is being sold by Paul Forcey  (the comment hut guy). Anyway after installation the plugin will begin to tell you what keywords your ranking for and the position within Google. When you configure the plugin you can set an email account were the plugin will send a message with regard to any changes in your keyword ranking. I set the plugin up on all my niche sites on Monday and by the same evening I was getting messages through.

One thing that amazed me was the fact that I was getting messages through about keywords that I am ranking for that I did not even have any content on my site that matched the keyword, obviously a broad match search. One keyword in particular surprised me as I am ranking position three in Google for this keyword without any actual content on my site, whoo hoo !

The thing is though now I´m getting these messages through I can write posts and articles that are laser targeted to the particular keyword search, which will in the long term enable me to rank even higher.

I just love these set and forget type of plugins. At the end of the day we are all so busy chasing our tails trying to find out how to get more traffic to our sites and this Rank Tracker gives us the information on a silver platter.

Until next time my warm wishes.

Morning all,

I found this great piece of software yesterday from a company called Dropbox. If you are anything like me when you need to move for arguments sake a text file from one computer to another you would normally email yourself the file, Dropbox gets around this annoying little problem by dropping and dragging files into a Dropbox folder that you have on each of your computers.

As soon as you have dropped the file into your Dropbox folder it automatically appears on any other computer that have the Dropbox software installed. There is a paid option but, you can get up-to 2gb worth of storage for free, me likey =O)

I made a small video for you just to show you how it works. I love finding little pieces of software that help my day to day work and this certainly will free up quite a bit of time.

Until next time take care and good luck.

Hi Guys,

I just wanted to show you a new version of a product that has been around for a while. The name of this product is Easy Web Video. Now I know from the feedback I get that there are a lot of people who are frightened when it comes to putting video on their sites. This product could quite possibly be the answer to their prayers. As You will see from the video below this little beauty is simplicity itself.  All you have to do to get your videos online is insert one line of code.

As I said in the video the company host all your videos so all you need to bother yourself with is inserting one line of text on your site, now you tell me could that be any more easy !

Until next time my warmest wishes to you.

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