Friday, January 9th, 2009 at
3:06 am
Wow, I´ve just come off from the fifth webcast with Alex Jeffreys and tonight he had a guest speaker.
The lady in question was non other than Maria Andros aka The video Marketing Queen. She had me spellbound as she spoke of her meteoric rise in the video marketing niche.
In the space of 10 months she went from zero the well over $100k ! just by harnessing the power of video. She spoke with utter passion about her career, in fact I would say that her passion even rivals that of our very own Alex.
I cannot believe the amount of information she delivered tonight,quite incredible. The main platform that Maria uses for her own video promotion is YouTube, and she imparted to us some very useful tips for producing our own videos.
For example being authentic and don´t try and bluff your viewers. I think for a lot of people this is common sense, but I can understand perfectly what she means. The time I have seen sales pitches that are so cheesy and so obviously a hard sell even though the presenter is trying not to come over as selling to you, yea right. You know the type of sales pitch that you normally see on the late night. shopping channel
The one main truism that I heard tonight is that as consumers we are not stupid. The days of the hard sell are well and truly dead.
Slightly off topic, but still quite relevant was an email that I received from Michael Cheney. I laughed so much at this video because Michael got the idea that Maria was talking about tonight totally pegged.
He sang a version of Hallelujah but changed lyrics to fit in a product he was promoting, total genius
The whole point is though, that as a consumer I would be far more inclined to buy the product from Michael rather than anyone else because he made me laugh ! A very simple concept but oh so powerful.
Tonight when Alex had his turn to talk, he told us of an amazing competition that he was running with a total prize fund of $3000, does this guy over deliver or what !!
For the competition we have to produce a video and promote it on Youtube. The most original video will win $1500 and the video that atracts the most traffic will also win $1500. Needles to say I am going to try my hardest to get somwhere in both categories. So wish me luck and on the with the filming, is that my cue now Mr Demille !!