Hi all,

 I just want to talk about giveaways –do they work ?

 I have been doing some split testing as to what piques peoples interest and have offered two different free giveaway packages.

 I took on board what Alex and Linda Carol said about what to offer and what not to offer.

 I have offered on the one hand, a very good package of 30 different quality PLR and MRR products, and on the other hand, a single product of my own.

 The 30 product pack certainly attracted interest, but unfortunately there was a downside.  A significant number of people de-subscribed almost immediately after downloading this attractive and good value package.

 I was able to ascertain from their email addresses that they were more than likely taking the 30 product pack to split up and use themselves.

 

Quite a number of people seemed to take no notice of the double optin request, even though they must have realized that they would not be able to get the free offer without doing so.

 

After editing the optin form and making it clear, in huge red text, the necessity for the double optin, there was a slight increase in people doing so, but there was still a large number who didn’t.  Why?  There doesn’t seem to be any rhyme nor reason, why complete only part of the process if you want the free offer?  Surely you do what you have to do, to get it?

 Then I submitted a single product, and whilst the take up rate was significantly lower, the upside was that the retention and open rate was much higher.  This surely goes to prove that it is not such a good idea to offer such a large number of products at any one time.  You will only attract freebie seekers!

 This proves the point that Alex made that it is far better to offer one quality product of your own than somebody else’s batch of 30 products, albeit quality ones.

 

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